We're excited to share a new chapter in our journey. Conspicuous Beauty is now JEYANCIE Beauty, a new name that reflects not only our growth as a clean skincare brand but also our founder's personal commitment to wellness, transparency, and skincare that works.
While our look has evolved, our mission remains the same: to provide vegan skincare made with clean beauty ingredients that nourish, protect, and celebrate your skin.
Why the Change?
JEYANCIE Beauty is more than a name, it's a reflection of who we are, where we're going, and who we serve. We believe in skincare that feels personal, purposeful, and powerful. That means:
- Fragrance-free skincare for women with sensitive or dry skin
- Nighttime skincare routines that support natural healing and hydration
- Plant-based serums designed to brighten and balance uneven skin tone
Our best selling Impeccable Skin Night Serum, formerly under Conspicuous Beauty, is still here, and better than ever. Formulated with niacinamide and hyaluronic acid, it's your go-to for radiant, hydrated skin while you sleep.
What's Staying the Same
Though our name has changed, you can still expect:
- Safe, effective ingredients you can trust
- Vegan, cruelty-free formulas
- A commitment to natural skincare that enhances your beauty — not masks it
- Our founder's hands-on approach to every product we create
What You Can Expect Next
You'll start seeing our new name, JEYANCIE Beauty, across our website, packaging, and social media. If you've already ordered from Conspicuous Beauty, don't worry: your account, order history, and favorites are still intact.
You can continue to shop at jeyanciebeauty.com, where all your favorite clean skincare essentials live, including bundles, body oils, and our iconic night serum for dry skin.
A Word from Our Founder
"JEYANCIE Beauty represents not just a brand, but a promise — to always lead with integrity, care, and innovation. We are proud to be a Black-owned vegan skincare brand, and we're honored to grow with you."
— Jennifer Yancie, Founder
FAQ
Is Conspicuous Beauty now JEYANCIE Beauty? Yes. Conspicuous Beauty has been renamed JEYANCIE Beauty to reflect the brand's growth and its continued focus on wellness, transparency, and effective skincare.
Did the brand's skincare mission change with the new name? No. JEYANCIE Beauty continues to focus on vegan, cruelty-free skincare made with clean ingredients that nourish, protect, and support healthy-looking skin.
Is the Impeccable Skin Night Serum still available? Yes. The Impeccable Skin Night Serum remains part of the JEYANCIE Beauty lineup and continues to feature niacinamide and hyaluronic acid for nighttime hydration and skin support.
What happened to existing customer accounts and order history? Existing accounts, order history, and saved favorites remain intact despite the brand name change.
Where can I shop JEYANCIE Beauty products? JEYANCIE Beauty products continue to be available at jeyanciebeauty.com, including the brand's night serum, body oils, bundles, and other skincare essentials.
About the Author
Jennifer Yancie is the founder of JEYANCIE Beauty. Before launching the brand, she spent her career as a cybersecurity executive, briefing C-suite leaders and Fortune 100 board members on high-stakes risk — work that demanded precision, accountability, and zero-trust standards of transparency. She brought that same rigor to skincare, building JEYANCIE around consistent performance and honest formulation rather than trends. JEYANCIE was named a Top 10 finalist in the Rare Beauty Brands LIFT Beauty Accelerator program.
